If your online marketing seems to be stale or even not producing what you envisioned, then it becomes imperative to take bold action. Necessity really can be the mother of invention and there are going to be times when you simply need to do what you think will work the best. There isn’t anything wrong with this and most of the time you’ll get to where you want to go. So have an open mind and be ready to do the things that most others will not. The willingness you have to take a chance will usually be rewarding.
Not so long ago, before the Internet hit it big, the only option people had was offline marketing. In those days nobody thought of it as “offline,” they thought of it as “direct response” marketing and advertising. You should borrow from those techniques and create a multi-faceted campaign that incorporates everything from your sales or squeeze page to Facebook to making videos. You can send people to your Facebook page, where you will have some written and video content. Why not try to create a separate feeder site that is, at heart, a video centric website. Then you can send them through that to your primary website or to your squeeze page. You need to put more work into your lead generation efforts. Make a real effort to use your lead generation giveaways to help you build your list.
What you’re really doing here is working to be a guest blogger on the sites that best relate to your chosen service. It shouldn’t be hard to join forces with the more established blogs if you’ve been in business for a while or if you have a lot of experience.
The bigger and better blogs aren’t actually interested in somebody who is brand new or whose website is brand new. But you’re in a different place which means that you’ll naturally come with more credibility than the newbies out there. If you are not familiar with guest blogging, it is still pretty easy to learn about. So explore this because you can get highly targeted traffic for your site.
If you have been wanting to get involved with highly competitive niches, then that is something you can do pretty easily. What you need to do is, instead of a head first approach, use a lateral approach. Pick the niche that is the most interesting to you and then do the research you need to do so that you can find the best sub-niches within which to provide some content. The next thing that you need to do is build a series of videos or write an eBook based on that content or sub-niche and start marketing work. What you will be doing is coming in from a different angle; a different approach and tapping into the same audience.
You’ve seen that everything entails both the learning of new information and building of skills that you might not currently have. Don’t let this hold you back because none of these particular ideas or skills are really all that hard to learn. All you’ve got to do is figure out what you want, how you want to get it and then apply yourself to those goals and plans; you can do that, can’t you?